In 2014, the top sheet metal machine tool exhibition at home and abroad is still a place for strategists of major enterprises. This year, a new sheet metal equipment manufacturer made high-profile appearances frequently, with exquisite booth decoration and excellent exhibits. Like several top sheet metal equipment giants, this company has a complete product line, which can almost cover the hardware and software of the sheet metal factory. Say it is a foreign enterprise. At the euroblue exhibition in Hanover, the booth was decorated with a bright Chinese flag, and several Chinese people talked and laughed with foreign customers in fluent English; It is said that it is a Chinese enterprise. The exhibits are mainly Italian brand machine tools. Several blonde foreigners operate machines and explain technology to customers at the exhibition in China. This extraordinary and invisible enterprise is Mahatma machine tool. It is a dark horse rising strongly in the sheet metal equipment industry in recent six years. It continues to attack the city and pull out the stronghold in the medium and high-end sheet metal market, and there are successful cases in various application fields. Generally, people in the industry believe that the industry pattern of the top sheet metal full range of equipment is basically determined. There are international giants such as tongkuai, Tiantian, pumabo, Baichao and savanini abroad, and local giants such as Yawei, Jinfangyuan, Yangli and Taiwan Lifu in China. How does Jiayi break into a new world? What new choices does it bring to the sheet metal industry?
With these problems, Mr. Yi Wanli is a senior person in the sheet metal industry. He graduated from the forging process and equipment major of Nanchang Aviation College in 1992 and worked in an aviation state-owned enterprise in Shaanxi for eight years, from the initial bending, riveting, cutting, welding, on-site installation, to technical process development and mold design. In 2000, he joined tox company in Germany to promote rivetless connection technology to automobile and household appliance giants such as FAW and Haier, and has been the manager of the northern region. Three years later, he was recruited by headhunters to Spock, a metal sheet numerical control system giant in Switzerland, and became the first chief representative of China. He has a deep understanding of numerical control system and global metal sheet equipment manufacturers. Seven years later, he went to the international trading company directly under Jiangxi Mahatma Intelligent Technology Co., Ltd. as the general manager, responsible for overseas market promotion and sales. In 2012, Luodan machinery (Shanghai) Trading Co., Ltd., wholly owned by Sweden, was established to be responsible for the sales of NC folding machine, uncoiling line and leveling machine made in Sweden in the Chinese market. In 2015, he joined Mahatma machine tool as deputy general manager.
In recent years, local enterprises have also experienced the process of reshuffle. Some are declining, some are becoming stronger and stronger, the gap with international peers is narrowing, and the sales channels and service capabilities are relatively strong. However, the international vision and experience are not enough, the excessive pursuit of product volume, and the service capability of personalized customization is weak. Because of my rich work experience, I am familiar with sheet metal equipment enterprises and sales channels at home and abroad. I have been looking for a platform that has the technology and brand of foreign enterprises, with a high starting point and positioning in the global market, but it is completely dominated by the Chinese, combining the excellent technology R & D, planning and standardized management ability of foreign-funded enterprises with the strong execution, cost control ability and strong sales and after-sales service ability of local enterprises, Build a new type of technology service-oriented enterprise. Mahatma is such a company. Because it is a new company, there is no senior position and there is a large space for development, so we have absorbed many excellent talents to join. At the same time, we spent three or four years to let Italian experts train our own talents and improve our personalized service ability. The workers used in our manufacturing base in Jiangxi are mainly skilled workers from Luzhu group. They import the latest technology and models of foreign companies controlled by ourselves, so there is no concern of leaving a hand. Our equipment and production line have many unique skills, and we are confident in the face of large companies.
