The growth rate of elevator sales has decreased, but the elevator configuration density is generally on the rise. With the sustainable development of China's economy, China's elevator configuration density is still expected to be in the stage of improvement in the future, which is also one of the factors for the high and stable development of elevator sales.
The following factors promote the steady development of the elevator industry, but the improvement of large sales still depends on exports. Mahatma leveler demand is still stable for the whole sheet. According to the 13th five year plan, China's urban population is expected to exceed 800 million in 2020, and the urbanization rate of permanent residents will reach 60%. The urbanization rate of developed countries in Europe and the United States is generally 70% ~ 80%. Compared with that, although China's urbanization develops rapidly, there is still a certain gap. At the same time, China's urbanization is still facing problems such as unbalanced development and prominent contradiction between urban and rural structure. The new urbanization encouraged by the government is the urbanization of coordinated development and mutual promotion of large, medium and small cities, small towns and new rural communities. The urbanization effect drives the urban construction market, and its construction effect is more significant in the third and fourth tier cities and below. These regions will gradually become the main source of new demand for elevators in the future. The acceleration of urbanization also leads to the increasingly prominent problem of land resource scarcity in the first and second tier cities. High-rise buildings have become the mainstream of real estate projects, and the new high-rise buildings will further stimulate the demand for installing elevators in urban housing. New urbanization will also bring commercial prosperity. The demand for elevators in urban office buildings, hotels, shopping malls and other commercial buildings derived from it will be much greater than that of traditional commercial buildings.
Aging ｜ new growth trend
The aging of population and the "aging" of elevator also lead to the continuous growth of elevator demand. It is estimated that by 2020, China's elderly population will reach 248 million, and the aging level will reach 17.17%, of which the elderly population over the age of 80 will reach 30.67 million. With the growth of the aging population, there is a general demand for the installation of elevators or escalators in new buildings and public infrastructure. At the same time, there is an increased demand for the installation of elevators in old buildings. More than 200000 buildings in Shanghai need to be equipped with elevators.
The rapid increase of elevator production and sales in China began in 2000. The service life of general elevators is between 15 and 25 years. The scrapping life of Japanese elevators such as Mitsubishi and Hitachi is about 15 years, that of European and American elevators such as Otis, Schindler and KONE is about 25 years, and that of domestic elevators is also about 15 years. It can be expected that the number of elevators operating for more than 15 years will rise sharply in the future, and the elevators installed in recent 20 years need to be upgraded gradually.
Comprehensive ｜ new opportunities for development
Under the fermentation of network media in the new era, the impact of elevator faults and elevator operation accidents on elevator brands is increasing. In the special equipment safety law issued by the State Council, the specific provisions related to elevators include eight provisions, which involve the production, transformation, maintenance, repair, use and other related links of elevators, and clarify the responsibilities of elevator manufacturers, maintenance enterprises and users, including lubricating and adjusting elevators at least every 15 days
Rectification and inspection.
There is a saying in the elevator industry, which is called "three brands and seven maintenance". The rising elevator ownership provides a good opportunity for elevator enterprises to develop the after-sales service market, and the elevator maintenance market has gradually become a new growth point. The annual maintenance cost of a residential elevator is conservatively estimated to be about 5000 yuan. According to this figure, the annual maintenance output value of elevators in China can reach 10 billion yuan, and the elevator market will usher in an era of equal emphasis on sales and maintenance.
Since 1865, Otis Corporation of the United States has manufactured the world's first elevator. After nearly 100 years of development, with the continuous promotion of urbanization in European and American countries in the industrial era, the old elevator manufacturing enterprises have accumulated a deep technical foundation and brand strength. American enterprises represented by Otis, European enterprises represented by Schindler and Japanese enterprises represented by Mitsubishi control most of the global elevator market. Among them, Otis, Schindler, Thyssen, KONE, Mitsubishi and Hitachi account for more than 60% of the global market. After the reform and opening up, a large number of national elevator enterprises have developed actively. The production conditions and product quality of excellent national brand elevator enterprises such as Jiangnan Jiajie, Kangli group, Guangri Co., Ltd., Dongguan Feipeng and Suzhou southeast have also been close to foreign-funded elevator enterprises.
In the future, elevator enterprises should not only be manufacturing, but also manufacturing services. Elevator enterprises can expand the development space of enterprises in the huge market only by providing professional one-stop services such as design, manufacturing, installation, repair and maintenance. Elevator is one of the most frequently used equipment in real estate projects. Most buyers have high requirements for elevator quality.
We believe that the transformation of China's elevator industry from manufacturing to modern service industry is accelerating, and the service markets such as installation and maintenance are expected to become elevator enterprises
New territory for business expansion. With the expansion of the scale of existing elevators year by year and the gradual improvement of the market environment of elevators in use, the business scale of maintenance, repair and renovation is expanding day by day. Due to the relatively small scale of maintenance personnel in domestic elevator machine manufacturing enterprises, the proportion of elevators directly maintained by elevator manufacturers in the market is still low, and maintenance and other services are mainly undertaken by smaller local enterprises. As domestic elevator manufacturers pay more and more attention to maintenance business, the proportion of service revenue of elevator manufacturers has great room for improvement.
